New Delhi, Nov. 15 -- Media Research Users Council (MRUC) on Friday announced that it is scouting for a new research agency partner to conduct Indian Readership Survey (IRS) which tracks multimedia and consumer habits in the country. The council has issued a request for proposal (RFP) outlining the essential pre-requisites for the agency in executing the IRS fieldwork. The contract of MRUC's incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019 data.

IRS is a study of print media readership published by MRUC. The survey is critical to advertisers as it helps them decide which print publications to advertise in. IRS data is being released on a quarterly basis starting first quarter of this y...