Micromax prepares for a second coming
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New Delhi, Oct. 17 -- Once India's largest smartphone maker by market share, Micromax Informatics is taking a shot at the top slot again, riding recent government initiatives to boost manufacturing and counter cheaper imports from China.
In 2014, Micromax created history when it beat South Korean consumer electronics giant Samsung in total smartphone shipments in the domestic market. But it has lost market share steadily since then, as newer brands especially from China took centre stage with competitive pricing and advanced features.
"Everybody was looking at Chinese phones because they were very competitively priced," co-founder Rahul Sharma said in an interview.
However, according to Sharma, India's new production-linked incentive (...
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