New Delhi, Nov. 11 -- MediaCom India, a GroupM owned media agency, on Monday said it has won the media mandate of homegrown beverage firm Parle Agro following a multi-agency pitch that lasted for over three months.

As the full form agency on record for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands - Frooti, Appy and Appy Fizz in India. The mandate is for the Indian sub-continent with a total media value of Rs. 200 crores.

"As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies," said Nadia Chauhan, joint manag...