New Delhi, Nov. 18 -- Sunny Southern California is calling Indian millennials who love to live the jet set life. Leveraging the burgeoning Indian millennial segment that is increasingly looking at offbeat travelling destinations, Los Angeles Tourism & Convention Board opened its first tourism office in India, located in Mumbai. The office will focus on driving travel aspiration and motivate Indian visitors to increase length of stay and spend in Los Angeles. The office will work with the travel trade to develop customised and tailored product itineraries in line with consumer and travel trade interests.

Encouraged by growth indicators in India - especially the growing outbound travel segment - Los Angeles Tourism's latest visitation fore...