NEW DELHI, Oct. 8 -- As Facebook-owned photo sharing platform Instagram turns 10, Sandeep Bhushan, head of global marketing solutions, Facebook India, talks about the platform's growth, advertiser categories, and why Instagram remains a powerful medium to connect with consumers during pandemic.

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What are the key areas of growth for Instagram in India?

Community engagement is the first area of growth for us. Users come on Instagram to follow their passions, it could be fashion, music or travel. They tend to follow and engage with leaders, creators or businesses in that field. 90% of users follow businesses of their interest on Instagram.

Therefore, building products and tools for advertisers who can access this engaged ...