New Delhi, June 17 -- India remains a country that doesn't want to pay for media and entertainment content. According to results from a new report, about 25% of the OTT (over-the-top video streaming) population wants to pay nothing and watch ads while consuming content, 25% is willing to pay a lower fee with limited ads, 14% would like to pay a higher fee to be free from ads; and 14% would like an option where they can customise their price and ad packages.

Overall, 35% of the consumer population might be open to a reduced monthly subscription OTT package that serves ads -- depending on the price, whereas 44% said they would definitely sign up for this option.

Brightcove Inc., a global provider of cloud solutions for video, today publis...