India's online video market to touch $4.5 billion by 2025
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New Delhi, Jan. 11 -- India's overall online video market is projected to grow at a CAGR of 26% between 2020 and 2025 to reach $4.5 billion in revenue over the next five years thanks to the pandemic led digital disruption that saw people stuck at home with few entertainment options. According to a new report by Media Partners Asia (MPA), titled India Online Video & Broadband Distribution 2021, the country's online video industry generated an estimated $1.4 billion in revenue in 2020 with advertising contributing 64% and subscription 36%.
MPA is an independent provider of research, advisory and consulting services across media, telecoms, sports and entertainment industries in Asia Pacific and the Middle East.
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