In new ad Gillette tackles gender stereotypes through real story of an Indian soldier
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New Delhi, Nov. 19 -- Being vulnerable is not manly or men don't cry, is a stereotype that Gillette, the personal grooming brand from American corporation Procter and Gamble, is attacking in its new campaign in an attempt to redefine masculinity. Released on International Men's Day (19 November) the brand's latest campaign, under 'The Best Man Can Get' tagline, features a real life story of Lt. Colonel Manoj Kumar Sinha who served the Indian Army for over 20 years till 2018, before he opted for a voluntary pre-mature retirement.
Created by advertising agency Grey India, the film takes the viewer through Colonel's journey revealing the brave face he put up despite being seriously wounded in the battlefield. In a moment of truth, post his ...
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