How Bajaj Auto has taken on competition to buck the slowdown in two-wheeler sales
New Delhi, May 6 -- Bajaj Auto Ltd has made a heroic comeback in the domestic motorcycle market. The company has steadily increased its market share to 20% in the fourth quarter of FY19, after sliding to a low of 14% seven quarters ago. In doing so, it has given incumbents such as Hero Motocorp Ltd and Honda Motorcycle and Scooters India Pvt. Ltd a run for their money. Market share of the two companies fell by 100 basis points (bps) and 550 bps, respectively, during the period....
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