New Delhi, May 21 -- A week ago, Google unveiled a new generative AI video model-Veo. In some ways, this was Google's direct salvo at younger upstart and rival, OpenAI's headlining Sora.

Both claim to generate cinematic-grade video clips with just a few words of text. This has sparked debate around AI's impact on the intrinsically artistic filmmaking and advertising industries. Yet, their potentially magical abilities appear to be drawing a lukewarm early reaction at best.

Three content creators, as well as three filmmaking and advertising veterans that Mint spoke with concurred on one point-while it is too early to raise any verdict since neither Veo and nor Sora are available to even try in India at the moment, the general consensus i...