New Delhi, June 12 -- Jaguar Land Rover Ltd, the UK subsidiary of Tata Motors Ltd, is not out of the woods yet. The 12.2% sales decline in May makes it the twelfth consecutive month of falling sales for the luxury carmaker.

What's worrisome is that in May, sales fell across regions, unlike in earlier months where poor China sales had dragged overall performance.

True, the magnitude of sales decline in China is moderating. At 26.4% year-on-year, the drop in China sales is lower than the 46.7% drop in April, and the steep decline of 51% in the March quarter. But trade tensions and weak domestic consumer demand continues to haunt the region.

Adding to Jaguar Land Rover's cup full of woes is the U-turn in sales in the UK, North America and E...