New Delhi, July 28 -- Dell has emerged as the most desired brand in India in 2021, according to a report released by brand analytics firm TRA Research. The computer technology company moved up by five ranks from the previous year's sixth position beating four-time leader Samsung mobile phones.

The seventh edition of the annual report lists the country's top 1,000 desired brands by conducting research among 2,000 consumers in 16 cities. The study is based on TRA's proprietary Brand Desire Matrix. N. Chandramouli, CEO, TRA Research said that Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates.

Mi from Chinese electronics firm Xiaomi became the second m...