New Delhi, April 2 -- New Delhi: CoinSwitch parent PeepalCo on Tuesday announced its first foray beyond cryptocurrencies, with the launch of its brokerage arm to offer equity trading.

With the launch of the brokerage platform, Lemonn, CoinSwitch aims to revive its business, following the cryptocurrency industry's prolonged downturn spanning over two years. However, PeepalCo also claimed that the expansion was always on the cards.

Lemonn will target "an under-represented asset class of retail equity investors in India", said Ashish Singhal, co-founder and chief executive of CoinSwitch, a cryptocurrency unicorn with 20 million registered users.

"We're looking to find our market fit by offering what competitors do not have. This will incl...