Can waste brass and beetroot juice spell the future of fashion?
New Delhi, March 23 -- Beetroot juice as make-up, cotton dyed with food and floral waste as clothing, and jewellery made with waste metal and glass-not the conventional elements for a fashion shoot. I was naturally intrigued when stylist Ekta Rajani told me about her new collaboration with jewellery designer Malvika Vaswani and the lookbook they produced. Rajani is a seasoned fashion stylist with 12 years in mainstream fashion magazines such as Harper's Bazaar and Grazia, apart from a full decade of experience in commercial design. And 30-year-old Vaswani's collections have been recognized in several emerging designer platforms, from Vogue India's Fashion Fund to the Grazia Young Fashion Award. So I had reason to believe that their joint attempt at producing a sustainable shoot wouldn't be yet another puzzling attempt at virtue signalling, like: "Look, we imported a few hundred kilos of fresh flowers from Thailand to create a flower waterfall for a video that tells you to use natural shampoo."...
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