NEW DELHI, Oct. 8 -- E-learning firm Byju's was the most recalled brand on the Indian Premier League (IPL) last weekend followed by fantasy sports platform Dream 11 according to findings of a survey conducted by The Indian Institute of Human Brands (IIHB).

Online food delivery platform Swiggy, auto brands Mahindra Thar, Tata Altroz and online learning firm UpGrad ranked highest among brands that did not use a celebrity in their IPL advertising. Despite heavy media weights (frequency of ads run during the matches), telecom firm Vi was not spontaneously recalled.

In a telephonic survey conducted on 4 October, a total of 892 respondents were approached during the day to check recall of brands, celebrities and messaging. Among total respond...