New Delhi, Nov. 11 -- Biscuit maker Britannia Industries Ltd's second quarter profit jumped 33% to touch Rs.403 crore as the maker of Good Day cookies and NutriChoice biscuits rode on cost efficiencies amid escalating raw material costs.

For the quarter ended 30 September, the company reported a 7% jump in total revenue at Rs.3,117 crore. Consolidated net profit for the quarter was up at Rs.403 crore compared to Rs.303 crore the company clocked in the year ago period.

"During this phase of sluggish demand, we continued to invest in enhancing our brand equity through focused product campaigns. This is on the belief that the recent measures announced by the government will kick start the economy and boost consumer demand as we move forwar...