New Delhi, Oct. 9 -- German luxury car maker Audi on Friday launched a new variant of its premium SUV Q8 priced at Rs.98.98 lakh (ex-showroom).

The 'Audi Q8 Celebration' is powered by a 3-litre petrol engine which delivers power of 340 hp and is capable of accelerating from 0-100 kmph in 5.9 seconds. It is being launched as the brand prepares to kick-start the festive season in India, Audi India said in a statement.

The Audi Q8 Celebration

The Audi Q8 Celebration will now become the entry level version of the SUV Q8 series at Rs.98.98 lakh to add to the existing Audi Q8 which is tagged at Rs.1.33 crore and the top end Audi RS Q8 priced at Rs.2.07 crore.

Commenting on the launch, Audi India Head Balbir Singh Dhillon said, "traditionall...