New Delhi, Sept. 11 -- Tech giant Apple's foray into the global content business may be easier said than done, at least as far as the Indian market is concerned. The California-based company that announced its new streaming service Apple TV+ on Tuesday, scheduled to hit stores on 1 November, is a relatively late entrant to the cluttered OTT (over-the-top) video market in the country that is currently home to over 30 players, including American services such as Netflix and Amazon Prime Video, and a bunch of home-grown entities like Hotstar, ZEE5, ALTBalaji and VOOT.

For one, its $5 a month price could be a deterrent even though the Apple TV+ service will be available free for one year to up to six users simultaneously on all new iPhones, ...