New Delhi, Oct. 18 -- Amazon announced today that its Great Indian Festival (GIF) has seen the biggest ever opening for its sellers and brand partners. GIF began on midnight of October 16 with Prime Early Access and opened up for all customers on October 17. According to a statement released by the company, more shoppers and sellers participated in the opening 48 hours Great Indian Festival than any opening two days before.

"Over 1.1 Lakh sellers receiving orders; 66% sellers, 91% of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages; and orders from over 98.4% of India's pin-codes in just 48 hours - it's truly Bharat's biggest celebration on Amazon ever!" said Manish Tiwary, Vice President, Ama...