New Delhi, April 7 -- The passion in winemaking comes from the fact that there is no recipe and there is no year or climate like the one that has gone by," says Amine Ghanem, oenologist and quality manager at Moet and Chandon, on a recent visit to Mumbai. His brand's wine message is in sync with the new directions in the wine and champagne industry.

According to him, this is an exciting time to be in the world of champagne. For the way people are perceiving and drinking champagne has changed; he calls it a "new moment of consumption".

In keeping with this, Moet and Chandon created a product called Moet Ice Imperial which was meant to be had over ice. "The idea was to create a casual and more playful approach towards consuming champagne," ...