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Kohli tops celebrity list with $170.9m rpt $170.9m brand value
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Mumbai, Jan. 10 -- Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at USD 170.9 million in 2018, according to a report.
The cricketer endorsed 24 brands as of November 2018, the global valuation and corporate finance advisors Duff & Phelps said in its fourth edition of the report on India's most valuable celebrity brands on Thursday.
He is followed by Bollywood actress Deepika Padukone, who jumped a place higher from the last ranking, with a valuation of USD 102.5 million. She endorsed 21 brands as of Novemebr 2018.
The top two are the only celebrities with a valuation of over USD 100 million. The tot...
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