U.S, July 5 -- Success and growth depend on constant innovation to stay ahead of the competition. In fact, last May Harvard Business Review found that ten times more is spent on R&D than on advertising around the world today. But for many traditional manufacturers, adopting digital technology in their workflows can still be seen as an insurmountable challenge, with major financial implications that are not always realistic, leaving them struggling to know how to compete.
This can be particularly true of the automotive industry, largely due to the higher number of parts required in production. Leading automotive manufacturers are relying on additive manufacturing (AM) to not only accelerate the product development cycle but also to reduce r...