U.S., Dec. 4 -- Dairy giant Muller is offering a new incentive to further herd health and welfare improvements across the UK and Ireland.

Muller Direct farmers are being given the opportunity to earn an additional payment worth 1.0 pence per litre in 2020.

The Muller Direct Premium 2020, which all Muller Direct farmers can opt in to, will be available to those who commit to continually improve herd health and welfare standards, and end the practice of euthanising healthy bull calves on farm.

The Muller Direct Premium 2020, will run from January 1st to December 31st, with the 1.0ppl premium based on full compliance by farmers on all four initiatives. They are:

* The practice of euthanising healthy bull calves on farm must end by Decemb...