KUALA LUMPUR, June 30 -- The globally viral international IP, Capybara PIMOO, has officially landed in Malaysia, marking its entry with the launch of multi-industry brand licensing and collaboration initiatives.

According to Melise, the representative of Capybara PIMOO in Malaysia and director of Up Tree Marketing Sdn Bhd, the character's appeal goes far beyond its charming appearance.

"At its core, Capybara PIMOO isn't just about being cute. Its true purpose is to bring a sense of lightness and emotional resonance to a society overwhelmed by fast-paced living and constant pressure," Melise shared.

She further explained that in various business and family contexts - whether it's brand-consumer communication, parent-child interactions, ...