NEW YORK, July 7 -- It's been a few years since TikTok made it its mission to springboard the music world's new hits. And the Chinese platform has already strongly influenced the careers of artists like Lil Nas X, Lizzo and Doja Cat. But now, the social network seems to have competition from... Twitch. In fact, the live video streaming giant is taking an increasingly important place in the world of music.

Twitch takes music very seriously. However, the Amazon subsidiary has long been the bane of the music industry. In 2020, the platform drew the wrath of the influential Recording Industry Association of America, following numerous infringements of copyright rules. It has since made amends by signing partnerships with Warner Music Group, ...