KUALA LUMPUR, Aug. 2 -- K-pop girl group KIIRAS rode the rising wave of Western genre and country music with their debut single "Kill Ma Bo$$", which has since garnered an impressive 7.3 million views on YouTube.

Chances are you've played it on repeat, so what's behind the track's bold, cowboy-inspired Western concept? Malay Mail talks with the group on the creative vision behind this debut - seen as something truly unique within the K-pop industry.

"We wanted to bring something fresh to K-pop - something that hasn't been done before.

"So, we thought, a country vibe will really stand out," said Lingling, the Malaysian-born leader of KIIRAS.

The group also opened up about their latest hit, "Ziller!", which they described as a powerful,...