PETALING JAYA, Dec. 28 -- BookXcess, Malaysia's leading bookstore chain known for affordable books, has long been a haven for readers nationwide, attracting book lovers from all walks of life.

Now, the brand has unveiled its boldest venture yet with what is being touted as Southeast Asia's largest 24-hour bookstore, called The Library by BookXcess, located at the newly opened Sunway Square Mall in Bandar Sunway.

Since its official launch on December 10, the store has drawn steady crowds, particularly students, who roam its aisles, browse and purchase books, and snap Instagram-worthy photos.

Not BookXcess' first 24-hour experiment

This is not BookXcess' first foray into round-the-clock retail, as its Tamarind Square outlet in Cyberjaya...