Kuala Lampur, June 21 -- Every day, I wake up and scroll.

Before I even brush my teeth, I've already seen someone's vacation in parts of the world I've never been to, a viral clip from yesterday, a girl unboxing the latest phone, and a stranger's opinion on why Gen Z is "too soft." Yes, it's exhausting - but let's face it: it's addictive and impossible to ignore.

This is the media world I grew up in. Not just consuming it, but being shaped by it. Whether we realise it or not, media tells us who to be, what to care about, and how we should show up in the world. And for many of us in this generation, our identity is still being negotiated under the constant gaze of likes, shares and filters.

I sincerely believe that media is not inherent...