KUALA LUMPUR, Jan. 15 -- Umno deputy president Datuk Seri Mohamad Hasan has unveiled a new strategy to modernise the party ahead of the 16th general election (GE16), issuing a clear directive to members: "Stop selling history and start selling the future."

Speaking at its annual assembly yesterday, Mohamad, also known as Tok Mat, said the next 24 months were crucial for reconnecting with voters, particularly young people aged 18 to 35, who now make up around half of the electorate.

He argued that this demographic does not vote based on party loyalty or nostalgia for Barisan Nasional's (BN) "golden era."

"They are a generation without nostalgia. They do not vote based on party loyalty.

"All they have seen on TikTok since adolescence is...