Kuala Lampur, Sept. 3 -- You scroll through TikTok for what feels like only five minutes. Suddenly, there's a scarf, a phone case, and a Korean skincare product in your cart - and before you know it, you've paid. These were items you never even considered before, but a 30-second video convinced you otherwise. If this sounds familiar, you're not alone. A 2024 Universiti Malaya study of 224 Malaysian TikTok users found that 61.2 per centadmitted to buying something immediately after watching a short video.

This is the new reality of shopping. TikTok has blurred the line between entertainment and e-commerce, creating a powerful environment where content doesn't just capture attention - it converts attention into action. But what exactly mak...