Kuala Lampur, Dec. 7 -- Rage bait is commonly used in marketing advertisements to promote products or personal accounts.

In Malaysia, for instance, audiences have come across videos showing someone offering a homeless man a package of chicken bones and rice with the intent to drive traffic to their account, and another depicting a couple "arguing" in a grocery store, which turned out to be a marketing stunt.

These examples may appear ordinary, but they are designed to make viewers react and engage.

The purpose is to farm engagement and increase viewership by amplifying discourse surrounding the content.

Apart from being a marketing tactic used to promote a specific message, rage bait is also a linguistic phenomenon that affects the di...