Kuala Lampur, March 9 -- The tradition of street cuisine in Malaysia is as lively and varied as the people who prepare and eat it. Language has a big influence on how people experience street food, from the aroma of freshly prepared char kuey teow to the sizzling sounds of satay skewers being grilled. Street merchants compete in a crowded market to draw clients, and convey authenticity through language.

The interaction of Malay, Chinese, Tamil, and English languages in street food marketing has produced a distinct consumer culture in a nation where several ethnic groups live side by side. We may learn how linguistic decisions influence customer behaviour and support the prosperity of this beloved food industry by looking at how language ...