Kuala Lampur, Nov. 21 -- The rise of e-commerce has fundamentally transformed marketing strategies, reshaping the relationship between businesses and consumers and increasingly blurring the boundaries between commercial and social engagement within platform-based economies. Firms now routinely employ technological design features and system functionalities, enhanced by advanced artificial intelligence capabilities, to capture and maximise consumer attention on digital platforms.

In these environments, user attention, time spent, and patterns of engagement are converted into valuable, privileged, and highly personalised datasets that support targeted marketing practices and, in some cases, enable data monetisation. Free online services' b...