KUALA LUMPUR, Aug. 1 -- Malaysia's enforcement agencies are racking up millions of views on social media such asTikTok and Instagram, transforming serious operations like raids and roadblocks into viral content.

This strategy has helped them garner massive amounts of followers. The Domestic Trade Ministry's (KPDN) Melaka division account, for one, has nearly a million followers on TikTok. Another, the Pahang contingent of the Road and Transport Department (JPJ), has over 600,000 followers and 10 million likes there.

"I find these videos entertaining. Sometimes I would just scroll one video after another. It's like reality TV, just more serious," admitted a follower of Melaka KPDN's account, who preferred not to be named.

Many of these ...