BANGKOK, Oct. 16 -- Blackpink member Lisa has been appointed Thailand's new "Amazing Thailand Ambassador" in a year-long campaign to boost the country's tourism industry.

Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool said the K-pop superstar's appointment marks a major milestone in the agency's efforts to attract global travellers and raise total tourism revenue to over three trillion baht by 2026.

"Collaborating with Lisa as Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity and wonders of Thailand from a fresh perspective - one that will inspire both Thais and international visitors to discover the magic of Amazing Thailand, together," Thapanee was quoted as saying b...