NEW YORK, July 19 -- The CEO of New York-based tech firm Astronomer has been placed on leave after a viral video showed him embracing a colleague during a Coldplay concert - a moment that lit up the internet and sparked an internal investigation.

Andy Byron was caught on the Jumbotron mid-snuggle with Kristin Cabot, Astronomer's chief people officer, while Coldplay performed at Gillette Stadium in Massachusetts on Wednesday.

The pair abruptly separated when they realised they were being broadcast on the massive screen, with Byron quickly ducking out of view.

"Whoa, look at these two," Coldplay's frontman Chris Martin joked from the stage.

"Either they're having an affair or they're just very shy."

Social media, unsurprisingly, went i...