NEW YORK, March 19 -- Whether listening to learn, for entertainment or simply to relax, podcasts have become a true daily companion for Generation Z. While younger people are generally fond of video, a recent study has found that 76 per cent of Gen Zers prefer audio-only formats, going against the general trend.

YouTube may be the preferred platform for podcast listeners in the US, but Generation Z is an exception, it seems.

According to a study carried out by Transistor.fm among over 100 podcast listeners aged 13 to 29, 56 per cent of Gen Zers use Spotify to access their audio programs. This percentage is up on 2021, when only 47 per cent opted for the Swedish streaming platform.

While Spotify takes the lead, YouTube has seen its numb...