KUALA LUMPUR, Feb. 12 -- More Malaysians turned to online shopping to search for Chinese New Year essentials this year, driven by convenience, competitive prices, and a wider variety of products, according to data from e-commerce platform.
From festive decorations and traditional snacks to new clothes and gift hampers, the e-commerce platforms reported a surge in sales as consumers increasingly turned to the Internet for festive shopping traditionally done offline.
On Chinese e-commerce site Taobao, fashion categories such as Chinese New Year-themed matching family T-shirts and traditional costumes like horse-face pleated Chinese-styled skirts (also called mamianzhequn in Chinese) saw increased demand.
"Festive decorations, including tan...