PUTRAJAYA, June 22 -- Businesses selling gold-plated or imitation precious metal jewellery must clearly label such items with the term "plated", the Domestic Trade and Cost of Living Ministry warned amid a rise of sales on TikTok.

New Straits Times quoted ministry enforcement director Azman Adam saying companies and individuals who fail to do so face fines of up to RM25,000 and RM10,000 respectively, while individuals could also face up to a year in jail, or both.

"The aim [of the regulations] is to protect consumers from fraud and ensure transparency in the precious metals market," he was quoted saying.

He emphasised that online sellers are also bound by the Consumer Protection (Electronic Trade Transactions) Regulations, which requir...