KUALA LUMPUR, Feb. 11 -- Honda Malaysia is set to launch six new models in 2026, expand its e:HEV hybrid lineup, and introduce a new "S+ Shift" hybrid technology, as it targets a baseline of 60,000 unit sales for the year.

The company's strategy centres on enhancing its "Fun to Drive" experience, with a focus on engaging performance and advanced technologies tailored for the Malaysian market.

A key part of this strategy is the introduction of the new S+ Shift technology, which Honda Malaysia Managing Director and CEO, Narushi Yazaki, said is designed to enhance driver engagement and make each journey more dynamic.

"The 'Fun to Drive' spirit reflects our commitment to delivering vehicles that connect with our customers at an emotional l...