KUALA LUMPUR, July 22 -- Most pop-ups come and go. Typically a temporary fixture to publicise a new product or brand, they are a great way to test the market for consumer interest. Other times, they can work in the opposite direction, bringing hardcore followers to an untested space.

Then there are those that do both, and perhaps go a little further if all the stars are aligned.

Fresh off the launch of their new shop at Funan in Singapore, PPP Coffee has opened a pop-up cafe at REXKL.

The regional specialty coffee purveyor is a good fit for the arts- and culture-centric audience of REXKL, the rejuvenated Rex Cinema that is now a space for Malaysian creatives and entrepreneurs.

PPP Coffee co-founder Marcus Foo says, "Our coffee bar wil...