Kuala Lampur, March 21 -- Words have great power in the political sphere. From compelling speeches to well-crafted slogans, the strategic use of language is indeed one of the defining factors between political success and failure. This is a fact known and accepted by politicians far and wide. Hence, language is a tool politicians intelligently use to influence opinions, urge action, and ultimately win over the hearts of many.

Rhetoric as a tool of persuasion

We often hear the word rhetoric thrown around in a chaotic political discourse. Rhetoric, which has roots in ancient Greece, is a fundamental component of political communication. It carries two different meanings depending on the context it is used. If used positively, rhetoric mea...