IPOH, Sept. 10 -- Efforts to promote Perak as a tourism destination for international visitors are being hampered by the lack of foreign language proficiency among tourism industry personnel, said State Tourism, Industry, Investment and Corridor Development Committee chairman Loh Sze Yee.

While emphasising that Bahasa Malaysia must remain a priority, Loh said incorporating foreign languages was equally important to ensure visitors felt welcomed and better understood local attractions.

"Language proficiency is very important. Our officers need to be able to communicate in multiple languages, and at the same time, tourists should have access to information in languages they understand.

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