GEORGE TOWN, Nov. 13 -- E-commerce shoppers in Malaysia saw a hike of 16 per cent this year, with nearly two-thirds of Malaysians now buying online, according to the latest Ipsos Malaysia report on the country's E-commerce Landscape 2025.

Ipsos found that this growth is driven by purchases of fashion and home care products.

Ipsos Malaysia senior client officer Kuan Sawu Fang said the growth highlights a shift in shopping behaviours due to improved digital connectivity.

"Driven by the widespread expansion of internet access worldwide, online shopping has been experiencing a surge, with global retail e-commerce sales projected to exceed US$4.3 trillion (RM17.8 trillion) by 2025, continuing its upward trend," she said in a press statement...