BEIJING, Feb. 24 -- A chemical company in China faced backlash after issuing a bizarre ultimatum: get married by September or get fired.

Shuntian Chemical Group, based in Shandong province, announced a policy in January aimed at boosting marriage rates among its employees aged 28 to 58.

It was reported by South China Morning Post (SCMP) that those still single by March had to submit a self-criticism letter, while those unmarried by June will face an "evaluation", and by September, termination was on the table.

The company framed the policy as a push for traditional Chinese values, equating staying single with disloyalty, lack of filial piety, and injustice.

"Not responding to the government's call to improve the marriage rate is disloya...