KUALA LUMPUR, June 23 -- In recent years, more Malaysians have been seeking mental health support, and counselling helplines are among the services seeing this rising demand.

According to its 2024 annual report, local NGO Life Line Association Malaysia (LLAM) received 3,923 calls through its helplines - nearly double the 2,017 calls it recorded in 2020.

Most of those seeking help over the past five years have been in the prime working age group, between 29 and 49 years old.

While the growing number of people in distress is concerning, the increasing use of counselling services among working adults also signals better awareness and greater acceptance of mental health care.

Who are they?

Founded in April 1993, LLAM is a non-profit, non...