Kuala Lampur, July 10 -- Malaysians now have more trust in local media compared to five years ago, a new study by global market research firm Ipsos Malaysia found.

The increase in trust however, appears to be for traditional media such as newspapers, television and radio, rather than online media platforms.

Ipsos' research found that Malaysia stood out from many other countries, which reported a decline in trust for traditional media sources.

"Trust in media sources varies greatly across individual countries. For example, 71 per cent in India and 68 per cent in Malaysia trust TV and radio, compared to just 17 per cent in Serbia.

"Country patterns remain stable for trust in different news sources, with Malaysia ranking among the highes...