KUALA LUMPUR, Aug. 1 -- Malaysia Airlines' move into the premium market, along with fleet upgrades and new strategic partnerships, has been key to its turnaround after years of financial turbulence.

According to Free Malaysia Today, Malaysia Aviation Group (MAG) group managing directorCaptain Izham Ismail said the airline's major shift came in 2019 when it realised it had been targeting the wrong customer segment.

"We were competing with low-cost carriers, battling in endless price (fare) wars when we have a higher cost base," he was quoted as saying.

This then led to a fundamental repositioning of the national carrier, where it stepped back from low-cost competition to focus on being a premium airline.

Malaysia Airlines also dropped ...