KUALA LUMPUR, July 29 -- So what's all the fuss about Mono Loop, you're asking... isn't it just another second-hand shop for collectors and hobbyists?

Aina Shahida, 26, who was seen at the recently-opened outlet - its first in Malaysia - disagrees.

"I came here with my friend, I wasn't even looking for anything but I found limited edition Disneyland Tokyo pins - I love Disney anything - and I know I can't afford to hop on the plane to Japan anytime soon so this was a very satisfying find.

"I also saw limited edition Miffy merchandise too, it's rare and we don't actually have a wide Miffy presence here in Malaysia," she said as she was contemplating whether to buy herself a set of Miffy face towels.

"It's the feeling of exclusivity, be...