KUALA LUMPUR, March 13 -- Badminton great Datuk Lee Chong Wei has been named Johor's sports ambassador, joining a star-studded lineup of global athletes to spearhead sports and youth development initiatives in the state.

The Star Online reported that the Regent of Johor, Tunku Ismail Sultan Ibrahim, made the announcement during a question-and-answer session with Johor Darul Ta'zim (JDT) fans in Johor Bahru yesterday.

Tunku Ismail stressed that his vision for sports in Johor extended beyond football, aiming to elevate various disciplines across the state.

Chong Wei, a three-time Olympic silver medallist and four-time All England champion, will work alongside former New Zealand rugby star Sonny Bill Williams, ex-UFC Lightweight Champion ...